[情報] 连续3年亏损让任天堂醒悟将转战智能移动平台

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發表於 2014-01-20 15:19 |只看該作者 |倒序瀏覽

本帖最後由 eilot 於 2014-01-20 15:25 編輯

本周五，由于销售表现不济致公司连续第3年亏损（亏损高达250亿日元），任天堂被迫宣布WiiU主机的销售失败。而在这之后，任天堂似乎终于要放弃自己“坚定不移的信念”转而开发智能手机、平板游戏了。
　　在此之前，任天堂一直坚持仅在自家的硬件设备上开发游戏，并拒绝为其它非任天堂平台开发游戏。虽然投资者一再要求任天堂能将游戏移植到iOS、Android平台，但任天堂一直都非常固执。
　　来自彭博社的消息称，任天堂总裁岩田聪(Satoru Iwata)在周五的发布会上表示，任天堂目前正在研究新的业务结构，考虑的智能移动设备的扩张，我们会考虑利用其帮助我们的游戏业务。当然，这并不是说简单地将马里奥移植到的手机上。
　　虽然现在还不能确定任天堂是否很快会为手机、平板带来游戏，但可以肯定的是，他们已经开始朝着这个方向转变了。

轉自驅動之家

"We are thinking about a new business structure"
The news that Nintendo has reduced its hardware sales projections for this financial year and expects to make a loss has come as quite a blow to dedicated followers of the company, and has led some critics to repeat claims that the firm needs to move away from making its own hardware and embrace rival systems.
However, Nintendo president Satoru Iwata has insisted that the quick fix of moving famous Nintendo games to smartphones is not as easy as it sounds.
Speaking in a press conference today, he said:
We are thinking about a new business structure. Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.
We cannot continue a business without winning. We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for ¥20,000 or ¥30,000, and sell titles for a couple of thousand yen each.
It's clear that Iwata is thinking of new strategies to give Nintendo the kind of profits it is used to, but it remains to be seen what plans he has in place. Let us know your personal predictions by posting a comment below.

轉自http://www.nintendolife.com/news ... hones_insists_iwata

順應再轉
http://www.bloomberg.com/news/20 ... of-wii-u-games.html

好像數個月前才說「死」都無視手機平台開發
現在是因為銷量暴「死」，所以才準備加入手機平台開發?
不過都是之前所說
3DS在日本非常普及，每周出貨量和銷售量都是全平台之冠，而且舊世代的3DS銷量也不差
歐美也賣得不錯，但結果一部失敗的WIIU居然拖死得那麼嚴重，連3DS高銷量都平衡不到...

天堂, 智能

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